Define
Research, strategize and design a web experience to help congregants find what they need quickly, therefore increasing the session duration and recurring users by 20%.
Empathize
Ask Questions
- What are the customer's current frustrations and pain points?
- What did they really want?
- What did they really need?
Research
- 10+ user interviews
- Investigated forums, websites and FB groups
- Mapped out a competitor and SWOT analysis
Conceptualize/Ideate
Develop Strategy
- Understood key pain points, wants and needs
- Created affinity maps
- Presented our synthesis to staff
Next Steps
- Should we design mobile first?
- Did we need a design system right now?
- What was our visual design language?
Design
Wireframing/Prototyping
- Built a minimal design system as the scope was not very large
- Moved forward with a mobile-first approach
- Focus on homepage and funnel first
UI
- Simple look with a large typeface and smooth interactions
- “Chill” language to engage desired user
- Obvious links to most used content
- Immediate welcome and user pathway
- One click from engagement
- Responsive design
Outcomes
- 75% Increase in usability
- Longer duration but not too long
- 25% Increase in users over 30 sec
- Increase in customer participation
- Less than 3 month product turnaround