Research
Through user interviews, personas and app interaction data, we determined the large need for a group mobile ordering feature as well as a streamlining of mobile ordering throughout the application. We used Figma as well as some google templates to define our problem statements, brainstorm, and build user personas and user journey maps. Additionally, we completed a competitive audit to assess what kind of features competitors provided.
Wireframes and Protoypes
For the re-design process we created wireframes inside of Adobe XD and re-iterated upon them until the stakeholders were pleased. From there we created prototypes in Figma in order to give the stakeholders a better feel of what the final project would look like.
App Features Testing
Through user testing, we tested out new in-app features that were desired like group ordering and order tracking and then were able to re-assess certain features.